Creating Ads for Dinner4Two 2012
As you have seen in the last 3 food photography posts the foods and menus photographed for Dinner4Two's 2012 website and promotions. Now lets take a look at the series of ads created to help promote and sell Dinner4Two's cookware sets.
Creating an ad for a company or magazine requires not only a certain skill level in lighting and photography, but also understanding the message of the client and how to interpret the message in a two dimensional format that quickly captures the interest of the reader. The scene and props used in the ad must convey the message of the client while maintaining the client's own branding and presenting their message/products in a very favorable manner. These ads show not only Chef Dave preparing one of his masterpiece dishes, but also the client's own target market, the new bride and groom. The positioning of the models and their own personal mannerisms help convey to the reader fun, very much in love, young couples starting out on their new marriages with the best cookware that will serve their families for years in healthy food preparation. The ads are fun, shows slices of everyday life, and are using the best cookware available from Royal Prestiage's Dinner4Two.
The first series was created of Chef Dave as he prepared the food for our photo shoots that you saw previously. The second set is of my assistant Sarah and her fiance' Tyler. The last set was shot a the 2011 Parade of Homes in Annandale, Brentwood's kitchen chosen for its fabulous kitchen and magnificent "zebra" veined granite, the most spectacular piece of granite I have ever seen. This is what compelled me to use this kitchen. The model's here are Jason, whom I photographed for an ad when he was still a senior in high school and now finishing medical school and his fiancee Kayla.
So please enjoy and later I will show you the makings of the last ad, pretty interesting.
Ciao,
David Wright
